Case Study: Edusoft enhances sales productivity and collaboration with Zoho CRM

Israel-based ed tech company has enhanced its sales productivity with Zoho CRM

Edusoft Ltd, an Israel-based ed tech company and subsidiary of ETS, faced significant challenges in managing its global sales operations. The company lacked an organized framework, real-time data visibility, and a centralized system for its leads, which were scattered across various spreadsheets. This disorganization made collaboration between international sales units and follow-up with clients and distributors difficult. After 17 trials of other CRM solutions, Sales Director Harmodio Deycaza sought a scalable platform to address these issues.

The company implemented Zoho CRM, starting with Bigin before upgrading to the Enterprise Edition. Zoho CRM provided a unified system for lead management, deal creation, and pipeline visualization. The integration of Blueprints streamlined their sales process, while telephony and integrations with Zoho Cliq and Meeting centralized communication. As a result, Edusoft gained crucial visibility into its sales efforts, significantly improved global team collaboration, and established a scalable framework to manage its customer base and enhance brand awareness.

Edusoft

Harmodio Deycaza

Sales Director