Case Study: Cargo Services Far East achieves 10% lead conversion with Zoho CRM

International freight forwarding company observed 10% lead conversion rate with Zoho CRM

Cargo Services Far East, an international freight forwarding company, was using an internally developed system and needed a single, cost-effective solution to track sales activities and conversions across its 16 branches in China. They chose Zoho CRM to replace their legacy system and gain better oversight of their sales processes.

By implementing Zoho CRM, the company created a unified databank for customer information, integrating with Microsoft Outlook to track communications. This solution provided management with valuable dashboard snapshots and reports. As a result, Zoho CRM helped Cargo Services Far East achieve a 10% lead conversion rate and manage over 50,000 customers, leading to plans for a global rollout.

Cargo Services Far East

Stanley Lee

Associate Director of Corporate Marketing