Case Study: Allergy Standards Limited improves efficiency and customer trust with Zoho CRM

How Zoho Transformed A Business Culture And Customer Relationships

Allergy Standards Limited (ASL), an asthma and allergy product certification company, faced challenges with inefficient, decentralized processes as it grew. Managing client information and product test stages in spreadsheets was slow and cumbersome. Seeking a centralized system to improve sales tracking and internal communication, CIO David Morrissey turned to Zoho CRM for a solution.

The implementation of Zoho CRM, along with Zoho Projects and Zoho Creator, centralized all company information. This provided real-time visibility into operations and streamlined the certificate issuance process from several weeks to just minutes. As a result, Zoho helped ASL significantly improve customer trust and retention by delivering certificates on time, while also revolutionizing internal efficiency and organization across its geographically distributed teams.

Allergy Standards Limited

John Mckeon

Co-founder