Case Study: The Streaming Network achieves streamlined sales and automation with Zoho CRM

How the streaming network achieved automation without loopholes with Zoho CRM Blueprint

The Streaming Network, a Canadian online media company specializing in webinars and virtual events, faced significant challenges as it rapidly expanded. Their existing tools were inadequate for managing over 100 events weekly, and they lacked a centralized system to unify data from acquisitions and manage their remote sales team, which was inefficiently tracking prospects through manual spreadsheets. To overcome these automation and collaboration hurdles, they turned to vendor Zoho and its CRM platform.

The solution, implemented with help from Zoho partner BluRoot, centralized operations on Zoho CRM. By leveraging the Blueprint automation feature, the company automated sales cadences, email campaigns, and task management for its business development representatives. The results were substantial: follow-up capacity increased to 80-100 people per day, days sales outstanding (DSO) were drastically reduced, and the team gained complete visibility into customer tickets and communication history, saving significant time and effort.

The Streaming Network

Matthew Ley

President and Co-Founder