Case Study: Parametrics Medical improves communication and sales coordination with Zoho CRM

How Parametrics Medical implemented Zoho CRM to enable sales

Parametrics Medical, a tissue allocation and delivery company, faced the significant challenge of digitizing its complex, paper-based order management system to meet stringent industry regulations. After researching solutions like Netsuite, Zendesk, and Monday.com, they needed a compliant platform to track orders and customer tickets from initiation to long-term follow-up.

They implemented the Zoho One suite, including Zoho CRM and Zoho Desk, with assistance from Zoho's support team and a premium partner, BSP. Zoho provided an affordable, fully customizable, and integrated system that streamlined operations. This solution bridged the gap between their sales and customer success teams, eliminated lost communications, and was readily adopted by the entire team. Parametrics Medical is now working towards full integration with Zoho by 2025 to ensure complete data integrity.

Parametrics Medical

K.C. Crabb

Senior Manager of Operations