Case Study: Agappe Diagnostics achieves an 80% increase in productivity and a 360-degree customer view with Zoho CRM

How Agappe plans their unique journey cycles, optimizes account management, and improves productivity with Zoho CRM

Agappe Diagnostics, a fast-growing in‑vitro diagnostics company with thousands of customers and hundreds of field staff, faced fragmented data, spreadsheet-based journey planning, no single system for sales and service, and poor reporting and context for field agents. To address these challenges they selected Zoho CRM (alongside Zoho Desk and the Zoho mobile CRM app) as their core vendor solution.

Zoho CRM was implemented as Agappe’s centralized platform with custom modules, a tailored mobile app for field agents, integrations (Zoho Desk, Xtend call management, Zoho Analytics, Expense and other Zoho One apps), and automated reporting. The Zoho CRM deployment delivered a 360° customer view, contextual information for field teams, transparent dashboards and automated journey reporting — driving an 80% increase in productivity and markedly improved operational efficiency.

Agappe

Thomas John

Managing Director