Case Study: Marathon Realty streamlines sales and marketing automation with Zoho CRM Plus

How a Mumbai-based real estate company replaced years of Salesforce customization with Zoho CRM Plus in mere months

Marathon Realty, a Mumbai-based real estate company, faced significant challenges with its rigid and costly Salesforce implementation, which included lead leakage and a cumbersome data capture process. Seeking a more flexible and intuitive solution, the company decided to switch to Zoho CRM Plus to manage its entire sales and marketing automation.

With the help of partner Spikra, Zoho implemented a comprehensive solution using its Blueprint feature to automate the lead-to-deal lifecycle, ensuring seamless data capture and eliminating leakage. The results were a dramatic reduction in data entry time, from minutes to seconds, and significantly better pipeline visibility. Marathon Realty achieved a much clearer picture of ROI with Zoho Analytics and successfully managed a surge of thousands of leads without any loss.

Marathon Realty

Deepak Ramkrishna

Head of Marketing & Communications