Case Study: Amiad Water Systems achieves faster CRM adoption and increased sales with Zoho CRM

Global water company sees sales expand and increase after switching to Zoho CRM

Amiad Water Systems, a global manufacturer of automatic self‑cleaning water treatment and filtration solutions, needed a more cost‑effective, customizable CRM with easy migration and clear pricing. They chose Zoho CRM but faced the typical adoption challenge: getting a geographically dispersed sales team to embrace a new platform and migrating a large volume of legacy data.

Zoho CRM was implemented with help from local partner Holistic CRM for data migration, training, and integration, delivering a streamlined, user‑friendly interface and a short learning curve. As a result, Amiad staff became proficient in under two months, the sales team adopted the system, reported increased sales and faster deal closures, gained better global visibility into operations, and experienced a near‑seamless migration using Zoho CRM.

Amiad Water Systems

Marina Steinberg

Manager