Case Study: Lubrication Engineers achieves 6-month payback and 25% time savings with Zoho CRM

Global lubricant solutions provider observes Zoho CRM's massive impact within six months of implementation

Lubrication Engineers, a global manufacturer of high-performance lubricants with about 100 employees and 70 sales consultants, needed a CRM because its ERP and the small-business Highrise system couldn’t deliver accurate usage, lead conversion, and operational metrics. After evaluating several options, the company selected Zoho CRM to provide a scalable, mobile-friendly solution that could win organizational buy-in and fit their cost model.

Using Zoho CRM (implemented with features like assignment rules, custom functions, blueprints, and integrations across Zoho Forms, SalesIQ, Zoho Analytics, Zoho Campaigns, Zoho Desk and more), Lubrication Engineers achieved a six-month payback, 100% CRM adoption, a 15–25% productivity increase, 25% less time spent on data analysis, a 1:10 cost‑benefit ratio, conversion improvements of 10–20%, and a +3% click-to-open lift for campaigns. Zoho CRM’s automation and analytics centralized metrics and accelerated lead-to-quote workflows, delivering measurable operational and sales impact.

Lubrication Engineers

Paul Grimes

Chief Operating Officer