Case Study: Duratuf achieves 400% ROI with Zoho CRM

Duratuf increases their ROI 400% using Zoho CRM

Duratuf Products, a Kolkota-based industrial rubber supplier, was struggling with a fragmented and inefficient CRM journey. After using multiple platforms, including Odoo, they faced challenges with unreliable data, costly customizations, a lack of actionable insights, and an inability to integrate with their accounting system, which hindered their growth and sales processes.

To solve this, Duratuf implemented Zoho CRM with the help of partner EasyToCheck. The solution involved extensive customization, including the creation of custom modules, the use of Blueprints and workflow rules for automation, and integration with Zoho Books. This provided a unified view of customer data and streamlined operations. As a result, Duratuf achieved a 400-500% ROI, saved 25-30% in resource costs through automation, and saw a 46% business growth, enabling rapid expansion across six new locations.

Duratuf

Aayush Kejriwal

Chief Executive Officer