Case Study: Strike creates process efficiency and boosts add-on sales with Zoho CRM

Creating Process Efficiency in the Real Estate Industry

Strike, the UK's second-largest estate agency, faced a challenge in scaling its unique business model. As a company that lists properties for free, its profitability depended on automating its services and successfully selling revenue-generating add-on packages like mortgages and conveyancing. They needed a customizable system to handle complex, regulated processes and maintain a consistent customer experience across multiple channels.

Using Zoho CRM, Strike automated key workflows, including generating tasks for sales calls and automated email communications to nurture leads. The solution's deep customization and integration with in-house systems through APIs provided granular visibility into sales funnels and ensured data consistency. This allowed the operations team to focus on customer rapport instead of admin tasks. The implementation, which grew from 35 to over 150 licenses in just over a year, now forms the backbone of Strike's financial and concierge services operations.

Strike

Hannes Buhrmann

Chief Product Officer