Case Study: Clozette Group achieves a streamlined sales structure and 300 hours saved in reporting with Zoho CRM

Clozette Group finds sales structure with Zoho CRM

Clozette Group, Asia’s leading women’s social content network, was hampered by messy sales processes and disparate communication—no centralised repository, manual asynchronous updates across platforms, and excessive administrative work that ate into selling time. Janice Chia, Integrated Solution Strategist, led the effort to scale the tech stack and implemented Zoho CRM to centralise customer records and add structure to sales and account management.

With Zoho CRM, Clozette created custom modules, pipeline customisations, regional dashboards and workflow automations (and integrated with Zoho Campaigns) to standardise stages, speed up reporting, and surface closed deals to management. The changes cut reporting-related meetings by about 300 hours a year, reduced administrative overhead so agents could focus on personalised client work, improved cross‑country transparency, and increased pipeline predictability.

Clozette Group

Janice Chia

Integrated Solution Strategist