Case Study: Brigade Plus achieves streamlined sales automation and unified customer journeys with Zoho CRM

Brigade Plus transforms sales management and customer journeys with Zoho CRM

Brigade Plus, an arm of Brigade Group that offers end-to-end interior and home‑buying solutions, needed a unified, customizable system to place customers at the center of its digital transformation. After challenges with legacy tools like MS Excel, Salesforce and SAP C4C — which were error‑prone, inflexible, or complex to configure — Brigade Plus selected Zoho CRM as the platform to consolidate customer journeys, improve user adoption, and standardize sales and design processes.

Using Zoho CRM, Brigade Plus automated its end‑to‑end sales workflow with Blueprints, scoring rules, templates, Zia AI features, and integrations to SAP via Zoho Creator, Ozonetel telephony, Razorpay, Zoho Desk/Projects/Survey, and more. The Zoho CRM implementation (completed in about four months) delivered measurable gains: 100% adoption, about 18 hours saved per week in day‑to‑day sales work, 36 hours saved per month on sales reports, 4 hours/week saved for design reporting, a reported 4x ROI and a 1:4 cost‑to‑benefit ratio, plus improved customer experience and faster mobile closings.

Brigade Plus

Ponappa PM

Head