Case Study: Ascent Solutions achieves unified operations and faster customer response with Zoho CRM

Ascent Solutions uses Zoho CRM to unify business activities

Ascent Solutions Pte Ltd, an industrial IoT systems integrator founded in 2010, faced fragmented, manual sales and service processes—quotations on Excel, siloed data, poor pipeline visibility, and slow customer response times (3–13 days). After market research the team adopted Zoho CRM as an affordable, highly integrable central repository to standardize sales procedures and improve cross-team visibility.

Using Zoho CRM’s pipeline and Quotations sub-module plus integrations with Zoho SalesIQ (Zobot), Zoho Desk, Zoho Flow (to ARIS) and QuickBooks Online, Ascent automated quote generation, discount approvals, project creation and lead capture while enforcing role-based data access. The Zoho CRM implementation delivered measurable impact: professional, error‑free quotes, real‑time pipeline visibility, streamlined handovers and faster service—response time dropped to between half a day and three days.

Ascent Solutions

Daniel Chan

Director of Professional Services