Case Study: Minor Hotels improves sales efficiency and data visibility with Zoho CRM

An international hotel group Minor Hotels runs global sales on Zoho CRM

Minor Hotels, an international hotel group, faced challenges in managing its growing volume of customer and sales data using spreadsheets. The company required a secure and easy-to-use CRM solution to streamline its B2B sales processes and provide better data visibility for management. After evaluating several options, they selected the Zoho One suite for its comprehensive features, competitive cost, and strong privacy policies.

By implementing Zoho CRM, Minor Hotels automated its sales workflows, minimizing manual effort and ensuring no follow-ups were missed. The solution provided a centralized data repository, improved reporting, and dashboards, which gave management clear visibility into team activities to make data-driven decisions. The vendor's mobile app also enabled the sales team to update information on the go. As a result, Zoho CRM helped the sales team increase efficiency and improved the overall organization of their global sales operations.

Minor Hotels

Olga Kovshanova

SR. Director Loyalty & Partnership and B2B Digital Sales