Case Study: PBC Expo achieves improved sales efficiency and data accuracy with Zoho CRM

An event service company revolutionises its business operations and client relationships using Zoho CRM

PBC Expo, an Australian event company running the Pregnancy, Babies & Children's Expo, faced challenges with its legacy systems. They needed a highly customizable CRM from a vendor like Zoho to improve data accuracy, streamline operations across 11 annual expos, and gain better analytical insights into their business.

The solution, implemented with Zoho partner Ardento, centered on Zoho CRM and the Zoho One suite. This provided an integrated system that automated tasks with workflow rules, captured leads from multiple sources, and generated insightful reports via Zoho Analytics. The results included significantly faster reporting, reduced from weeks to hours, major financial savings from consolidating vendors, and vastly improved data integrity and client communication.

PBC Expo

Paula Wait

Business Systems Manager