Case Study: Display Science achieves streamlined collaboration and PDPA‑compliant lead management with Zoho CRM

A Singapore-based marketing company that grew 5 times in just 5 years!

Display Science, a fast‑growing digital out‑of‑home and in‑transit marketing agency in Singapore (500+ cars, 200+ campaigns, ~1,000,000 impressions/month), faced poor team collaboration, no streamlined sales process, and data‑privacy concerns. To replace Google Sheets and better manage leads while meeting PDPA/GDPR requirements, Display Science chose Zoho CRM.

Zoho CRM enabled a quick data migration and centralized lead management with lead assignment, a replicated sales workflow, and stronger security controls for personal data. The unified platform improved collaboration across teams in three countries (supporting remote work during COVID‑19), reduced missed deals and time-to-action, and materially increased productivity; Display Science has since added Zoho Invoice and Zoho Sign and is planning a move to Zoho One.

Display Science

Tony George

Founder