Case Study: Marks & Spencer achieves 50% higher average order value and 100% revenue lift with Zmags Creator

Marks & Spencer - Customer Case Study

Marks & Spencer faced the challenge of turning rich media into scalable, immersive and immediately shoppable seasonal experiences across its localized international websites while reducing creative teams’ dependence on technical support. To address this, the M&S International digital team implemented the Zmags Creator platform on top of its existing Demandware solution, enabling drag-and-drop campaign creation and faster publishing.

By combining Zmags Creator with Demandware’s quick-view functionality, Marks & Spencer pulled its Holiday Shop into one shoppable experience and saw strong, measurable results: on its Irish site visits rose 28%, page views increased 75%, time spent nearly doubled, average order value grew by over 50%, and campaign revenue doubled year‑over‑year. Zmags’ no-code platform delivered faster go-to-market and higher engagement while giving creative teams greater autonomy.

Marks & Spencer

Matthias Geist

Product Owner International