Case Study: Braintree Group achieves rapid lead generation and nearly $2M pipeline growth with ZINFI Technologies

ZINFI Helps Small Consultant Overcome Typical Business Challenges Using Email Marketing Campaigns

Braintree Group, a four-person IT solutions and services consultancy, was struggling to get mindshare from large OEM partners and generate sufficient leads to meet ambitious revenue targets during a difficult economic period. To overcome limited marketing resources and the complexity of partner portals, Braintree engaged ZINFI Technologies for concierge support and campaign execution, including an outbound email campaign and access to VMware partner portal materials and templates.

ZINFI Technologies provided a dedicated resource, training materials, campaign guidance and multi‑touch email execution, enabling Braintree to concentrate on follow-up calling and closing. The campaign produced 25 leads in the first month, generated nearly $2M of potential pipeline from a single email effort, shortened the sales cycle, and converted several qualified leads into opportunities.

Braintree Group

Joseph Reid

President