Case Study: Major Global Enterprise Company achieves higher response rates and lower cost-per-response with ZINFI Technologies

ZINFI Executes Two Outbound Calling Campaigns for Major Global Enterprise in Quick Succession, Beating Cost-Per-Response Expectations in Both

Major Global Enterprise Company engaged ZINFI Technologies (using ZINFI Services) to help with two time‑sensitive outbound calling initiatives: an event registration drive aimed at generating several hundred confirmed attendees, and a data validation/opt‑in campaign to verify and correct customer records and capture opt‑ins. The marketing team needed a partner who could run both pilots quickly and deliver response rates and cost‑per‑response comparable to—or better than—their internal efforts.

ZINFI Technologies executed the two campaigns back‑to‑back, providing best practices, aligning with the client’s workflows, and pivoting rapidly from event sign‑ups to data verification/opt‑ins. Both pilots produced very positive results: the data validation/opt‑in campaign exceeded all goals, the event registration effort delivered favorable cost‑per‑response versus internal benchmarks and met the target of several hundred confirmed attendees, and the client praised ZINFI’s responsiveness, flexibility and recommended them internally.