Case Study: Large Cloud Computing Company achieves 78 qualified leads in one month with ZINFI Technologies' teleprospecting services

When a major cloud computing enterprise was asked to pilot a new lead generation program, they turned to ZINFI teleprospecting services for help

Large Cloud Computing Company engaged ZINFI Technologies’ teleprospecting services to pilot a new lead-generation program. The customer’s demand generation team lacked experience and manpower to execute a teleprospecting campaign, faced a leadership change and unclear pilot goals, and needed help developing call scripts and email blast copy; the original plan for appointment-setting was ultimately shifted to a telequalified leads (TQL) approach under ZINFI’s guidance.

ZINFI Technologies ran an outbound email-supported TQL campaign, quickly adapting to campaign changes and addressing miscommunications, and delivered 78 qualified leads within one month—proof of pilot value and a measurable lift for pipeline attribution. ZINFI is now working with the company to refine data entry and enrich lead context so the sales organization can start with warmer, higher-quality leads.