Case Study: VERSATEX improves partner marketing and sales tracking with ZINFI Partner Portal

VERSATEX streamlines sales and marketing with ZINFI for 65 users

VERSATEX, a major US manufacturer of cellular PVC building products, faced the challenge of providing effective marketing tools to its extensive network of dealers and distributors, many of which were small operations without dedicated marketing resources. The company turned to ZINFI Technologies to implement its partner portal platform, seeking a solution to generate broader brand awareness and empower its partners.

ZINFI's partner portal solution provided VERSATEX with an intuitive and highly customizable platform for managing marketing campaigns, assigning leads, and tracking the entire customer journey. The implementation resulted in more efficient marketing, more engaged partners, and granular insight into sales activities. VERSATEX also discovered an unexpected benefit, using the ZINFI platform as its primary CRM system to effectively monitor field sales. The company reported that the platform's value exceeded its expectations and price.

VERSATEX