Case Study: Large Water Quality Products Manufacturer achieves reseller expansion into plumbing market and better field support with ZINFI Technologies

To Better Serve Its Small Business Customers and Expand Its Customer Base

Large Water Quality Products Manufacturer faced a reseller challenge: its channel partner needed a way to reach hard-to-reach plumbers and small tradespeople who work in the field, often in rural areas with limited computer access, and who required quick mobile access to product numbers, data sheets and installation/service manuals. The manufacturer supplied a partner portal, powered by ZINFI Technologies’ Unified Channel Management (UCM) platform, that the reseller identified as a way to support those customers without overt marketing.

ZINFI Technologies’ partner portal gave the reseller a single, mobile-accessible hub for product assets, syndicated videos, automated maintenance reminders and tools to organize and track prospects and sales—capabilities the reseller used to automate and track outreach across hundreds or thousands of customers. As a result, the reseller successfully expanded into the plumbing supply market, improved field support and dealer enablement, and gained a “significant advantage” that drove product adoption and sales.