Case Study: Telecommunications integrator IPCOM boosts hybrid cloud sales and generates a $25K sales pipeline with ZINFI Technologies

Telecommunications Integrator IPCOM uses ZINFI’s Partner Marketing Management Platform to Create Campaigns and Boost Sales of Hybrid Cloud Products

IPCOM, a Mexico City–based telecommunications integrator and Red Hat partner, faced a common challenge: prospects perceived Red Hat solutions as too expensive and assumed they lacked the budget to buy them. To reverse that perception and communicate the near-term ROI of Red Hat OpenShift and other Red Hat offerings, IPCOM turned to ZINFI Technologies’ partner marketing management (PMM) platform made available through the Red Hat partner portal.

ZINFI Technologies supplied co‑brandable, turnkey email campaigns, marketing automation and reporting tools via the Red Hat portal, enabling IPCOM to quickly deploy attractive campaigns, monitor prospect engagement and better segment customers. The results were immediate: the first two campaigns generated new opportunities and pipeline—one prospect alone produced $25,000 in sales pipeline—improving open rates, lead generation and sales engagement.

IPCOM

Vanessa Atonal

Marketing Coordinator