Case Study: TELECO expands its dealership network with ZINFI Technologies' channel marketing automation

TELECO signs 47 new dealers with ZINFI after a 50% open-rate campaign

TELECO, a technology reseller and NEC distributor, faced an opportunity to rapidly expand its dealership network after a major provider exited the market. Their challenge was to efficiently reach and recruit these newly available dealers. To address this, they utilized the channel marketing automation platform from vendor ZINFI Technologies, accessed through an NEC-branded partner portal.

ZINFI's solution enabled TELECO to execute a targeted email campaign with NEC's support. Using the ZINFI platform for delivery and tracking, they sent 243 emails, achieving a 50% open rate and a 16% click-through rate. This campaign directly resulted in signing up 47 new dealers, with more expected, demonstrating the platform's effectiveness in driving rapid and measurable channel growth for TELECO.

TELECO