Case Study: Beijing HP partner Chaolong achieves a $20K opportunity pipeline and faster lead qualification with ZINFI Technologies

Professional IT vendor calls for high level lead qualification

Chaolong, a Beijing-based gold HP service provider, needed higher-quality lead qualification and improved brand awareness to accelerate sales of HP products and services. They engaged ZINFI Technologies for channel marketing and email marketing (eDM) services to target and qualify prospects more effectively.

ZINFI Technologies ran a laser-focused campaign—developing a co-branded microsite and HTML eDMs sent to 82 targeted contacts, with ZINFI-led lead qualification and Chaolong sales follow-up. Within four weeks the effort produced a $20K opportunity pipeline (including two immediate sales leads), shortened the sales cycle and increased brand awareness.