Case Study: KIS (Keep It Simple) achieves higher event ROI and a shorter sales cycle with ZINFI Technologies

KIS Virtualization and IT Solution Specialists Use ZINFI Multi-Touch Marketing to Boost Competitive Edge

KIS (Keep It Simple), a Fremont‑based virtualization and IT solutions specialist, needed better ways to acquire new customers and boost ROI from tradeshows and other events. To supplement its in‑house marketing and increase sales productivity, KIS engaged ZINFI Technologies to run targeted lead generation and lead nurturing campaigns focused on driving event attendance and accelerating opportunity creation.

ZINFI Technologies implemented closely targeted lead generation and nurturing programs that automated outreach and coordinated multi‑vendor campaigns. The effort delivered above‑average campaign awareness, a consistent 9% email open rate, roughly a dozen leads that converted into opportunities, a pipeline extending into the next quarter, a shorter sales cycle and an overall increase in ROI.

KIS

Gabe Diaz

Director, Business Development