Case Study: IPCOM Boosts Sales Pipeline with ZINFI Technologies

IPCOM generates $25,000 in pipeline with ZINFI Technologies

IPCOM, a leading telecommunications and IT integrator in Mexico, faced the challenge of overcoming the perception that Red Hat solutions were too expensive for prospects. They needed marketing campaigns to communicate the value and strong ROI of these solutions. IPCOM turned to the partner marketing management (PMM) platform from vendor ZINFI Technologies to address this.

The solution involved using ZINFI's platform, accessed via the Red Hat partner portal, to easily customize and deploy co-branded email campaigns. Using these tools and their reporting features, IPCOM ran targeted campaigns that immediately identified new opportunities and built sales pipeline. One campaign alone generated $25,000 in pipeline from a single prospect. ZINFI's platform enabled IPCOM to efficiently create effective campaigns that boosted engagement and sales.

IPCOM