Case Study: Computer House achieves doubled HP computer sales and sold-out inventory with ZINFI Technologies' partner marketing services

HP Partner Leverages ZINFI Partner Marketing Services to Dramatically Increase Sales and Integrate Marketing Campaigns

Computer House, a Hong Kong computer retailer, needed to ramp up HP computer sales but had limited in-house marketing resources to set objectives, run integrated campaigns, or measure ROI. To address this, Computer House engaged ZINFI Technologies’ partner marketing services and used co-branded assets through the HP Partner First program, which leverages ZINFI Unified Channel Management technology.

ZINFI Technologies worked with Computer House to define marketing objectives, streamline processes, and execute six-week integrated campaigns (direct mail, co-branded ads in PCM and e-Zone, Google AdWords with co-branded banners and landing pages). The results were immediate and measurable: by October 2016 Computer House sold 387 HP computers versus 186 in all of 2015 (more than double) and sold out more than 100 HP PCs in Q4, while reporting increased leads, revenue across Q3–Q4 2016 and better ROI tracking.

Computer House

Alfred Ng

Director of Sales