Case Study: Enterprise Technology International reaches new customers with ZINFI Partner Portal

Enterprise Technology International expands into 3-4 new territories with ZINFI

Enterprise Technology International (ETI), a veteran-owned IT consulting firm, faced the challenge of finding effective ways to communicate with and generate awareness among prospective customers for its cloud and IT services. To address this, ETI leveraged the ZINFI partner portal, a marketing automation solution provided by their vendor partner and developed by ZINFI Technologies, to access integrated, co-branded campaigns.

Using the ZINFI partner portal, ETI implemented multi-touch marketing campaigns that integrated email, landing pages, and social media. This solution, supported by a ZINFI marketing concierge, enabled ETI to easily customize and launch campaigns, expanding their reach into three or four new territories. The efforts successfully generated new prospect conversations and increased awareness of their IT service offerings.

Enterprise Technology International