Case Study: Converge Technologies achieves greater customer awareness and more prospect responses with ZINFI Technologies' partner portal

Converge Technologies Deploys ZINFI Partner Portal Technology to Automate Marketing Campaigns in Nigeria

Converge Technologies, a Lagos-based technology services and reseller organization serving finance, telecom and other sectors, struggled to get noticed by targeted prospects because its marketing was manual, time-consuming and easily lost among the thousands of daily messages buyers receive. To address this, Converge turned to ZINFI Technologies and its partner portal/Unified Channel Management capabilities to support channel marketing for the OEM products it resells.

ZINFI Technologies’ partner portal gave Converge turnkey, co‑brandable email campaigns, automated campaign setup, execution and tracking, plus reporting and concierge support. The result: faster, less labor‑intensive marketing, higher customer awareness and more responses from prospects, broader team adoption of automated campaigns, and improved ability to target and measure campaign effectiveness using ZINFI’s tools.

Converge Technologies

Tomilola Agboola

Supervisor of Sales and Services Administration