Case Study: Clarktel Telecommunications Boosts Lead Generation and Sales Pipeline with ZINFI Technologies' Partner Portal

Clarktel Telecommunications boosts lead generation 30% with ZINFI Technologies

Clarktel Telecommunications, a small telecommunications and IT infrastructure services company, lacked an internal marketing department. Their challenge was to bring lead generation in-house to increase brand awareness and generate interest in NEC solutions. To meet this challenge, they began using the NEC Channel Marketing Automation partner portal, a core feature powered by ZINFI Technologies' Unified Partner Management technology.

The solution involved executing targeted email campaigns through the ZINFI-powered portal. This resulted in a 30% engagement rate from prospects, added 15 new leads to the sales pipeline, and closed 5 new sales within two months. The measurable impact was a 10-15% increase in lead generation, allowing Clarktel to achieve its goals without increasing headcount.

Clarktel Telecommunications