Case Study: National Telesystems achieves streamlined email marketing and increased sales with ZINFI Technologies' NEC Channel Digital Marketing Program

Channel Partner Streamlines Email Marketing, Boosts Sales with Turnkey Campaigns from NEC’s Channel Digital Marketing Program, Powered by ZINFI

National Telesystems, a Dallas-based NEC channel partner and reseller of telecom systems, faced a common SMB challenge: efficiently and cost-effectively communicating the benefits of system upgrades to its installed base. Producing professional, co-branded email campaigns in-house was time-consuming, so National adopted NEC’s Channel Digital Marketing Program, powered by ZINFI Technologies’ Unified Channel Management (UCM) platform.

Using ZINFI Technologies’ UCM-based program, National selected NEC’s turnkey "Migration to SV9100" email campaign, requested minor customizations via ZINFI’s Marketing Help Desk, uploaded a targeted list, scheduled the emails and tracked opens and clicks. The campaign produced 13 migrations in six months totaling over $150,000, then added two more migrations (about $20,000) within the first month of a follow-up campaign — saving time, boosting sales, and providing clear, actionable reporting.

National Telesystems

Tim Landon

President