Case Study: Central Telephone Sales and Service boosts NEC upgrade sales with ZINFI Partner Portal

Central Telephone Sales and Service sells quite a few NEC upgrades with ZINFI

Central Telephone Sales and Service, an NEC partner, faced the challenge of generating and maintaining customer awareness for available products and a specific upgrade promotion. Their goal was to effectively inform customers about the benefits of upgrading from the UNIVERGE SV8100 to the SV9100 system. To address this, they utilized the channel marketing portal provided by their vendor, ZINFI Technologies.

Using ZINFI's partner portal, Central Telephone accessed co-brandable marketing materials to run a direct mail campaign followed by targeted telephone calls. With assistance from ZINFI's concierge service, the portal was easy to use. This solution helped the company sell "quite a few" NEC system upgrades during the promotion, playing a key role in their successful campaign and keeping their brand in front of customers.

Central Telephone Sales and Service