Case Study: C Square achieves customer awareness and lead generation with ZINFI Technologies' Partner Marketing Concierge and Genesys Partner Marketing Central

C Square Uses ZINFI’s Branded Email Campaigns to Create Customer Awareness and Generate Leads

C Square, a Karachi-based reseller of Genesys customer experience platforms, faced a slow, education-heavy sales cycle in the Middle East and relied on time-consuming, costly MailChimp blasts that required hiring designers and creating original content. To address this, ZINFI Technologies supported C Square with the Genesys Partner Marketing Central portal (powered by ZINFI) and the ZINFI partner marketing concierge service to streamline co-branded outreach and simplify partner marketing.

Using ZINFI Technologies’ portal and concierge guidance, C Square began deploying pre-built, Genesys-branded email campaigns that one person can assemble without external designers or writers. The solution accelerated campaign execution, improved customer awareness and lead generation, and produced several positive leads while eliminating previous content-creation bottlenecks and related costs.

C Square

Abdul Rafay

Vice President of Marketing