Case Study: C Square achieves faster lead generation and customer education with ZINFI Technologies

C Square generates several positive leads with ZINFI Partner Marketing Concierge

C Square, a Pakistan-based IT solutions provider and Genesys reseller, faced a lengthy sales cycle requiring extensive customer education. Their challenge was the high cost and time investment needed to create and execute effective email marketing campaigns for Genesys products, as they previously had to develop their own content and hire designers for each campaign.

ZINFI Technologies provided C Square with access to the Genesys Partner Portal, powered by ZINFI, and its partner marketing concierge service. This solution gave C Square immediate access to pre-built, co-branded email campaigns with approved content, eliminating the need for internal content creation. As a result, C Square streamlined its marketing workflow, generated several positive leads, and significantly accelerated its ability to educate customers and bring new products to market.

C Square