Case Study: Blue Gorilla boosts client engagement and advertising transparency with ZINFI Technologies' Partner Portal

Blue Gorilla Digital Uses ZINFI Partner Portal to Help Clients Track the Results of Their Advertising

Blue Gorilla Digital, a Jupiter, FL–based digital advertising agency, faced a persistent challenge getting dealers and other clients to actively participate in campaigns and track performance. To solve this, Blue Gorilla turned to ZINFI Technologies and its partner portal to give clients a simple, centralized way to view campaign activity and outcomes.

ZINFI Technologies deployed a customized partner portal that Blue Gorilla employees use daily to upload sales data, creative, and proof-of-performance while controlling client access to relevant reports. The portal increased transparency and client engagement—clients can now see usage and performance in real time—which helped Blue Gorilla meet client expectations and even retain a key account that might otherwise have been lost.

Blue Gorilla

Ron Scirrotto

Owner & President