Case Study: Beamex achieves automated partner lead management with ZINFI Technologies

Beamex onboards 40 partners with ZINFI to automate HubSpot lead management

Beamex, a global provider of calibration solutions, faced a significant challenge in managing its extensive network of independent distributors. The company operated with little visibility into its partners' sales funnels and could not track the progress of marketing-generated leads, as its HubSpot CRM data was not integrated with a partner relationship management platform. This lack of automation and insight hindered its ability to measure partner performance or analyze marketing campaign results.

To solve this, Beamex implemented the partner relationship management software from ZINFI Technologies, which offered unique and seamless integration with HubSpot CRM. This solution automated lead management, providing real-time visibility into the sales funnel and enabling two-way communication with partners. As a result, Beamex gained the ability to track marketing qualified leads by partner and country, generate automated alerts for stagnant leads, and achieve significant ROI by quantifying partner activities worldwide for the first time.

Beamex