Case Study: Barco boosts web traffic 40% and revenue 10–20% with ZINFI Technologies' partner marketing portal

Barco - Customer Case Study

Barco partnered with ZINFI Technologies to boost partner engagement and stimulate demand through a new Barco partner marketing portal. London-based reseller Interact Technology began using the portal to drive more website traffic, improve SEO-driven lead generation, streamline email marketing and better register prospects.

ZINFI Technologies delivered the partner portal and brief training, enabling Interact Technology to maintain weekly campaigns while focusing on SEO. Results include an estimated 40% increase in website traffic, substantially higher SEO referrals and a 10–20% rise in revenues; the reseller plans to expand portal-driven activity and consider ZINFI teleprospecting for future lead generation.

Barco

Peter Harris

Marketing Manager