Case Study: 360 Profit Masters achieves qualified leads and sharper messaging with ZINFI Technologies

360 Profit Masters Generates Promising New Leads with the Help of the ZINFI Partner Portal and ZINFI’s Partner Marketing Concierge Service

360 Profit Masters, led by CEO Susan Hasty, is a boutique “change architects” consultancy that helps professional services firms make strategic technology investment decisions. Needing more effective ways to reach C‑level executives and start substantive conversations, 360 Profit Masters adopted ZINFI Technologies’ partner portal and used ZINFI’s partner marketing concierge service to improve targeted outreach and messaging consistency.

With ZINFI Technologies’ portal and concierge support, 360 Profit Masters deployed a co‑branded, four‑step email campaign to about 200 executives, used turnkey assets and analytics to refine messaging, and received hands‑on help from ZINFI’s technical support. The initial blasts produced five leads worth an estimated $200,000–$300,000 in potential revenue, greater marketing focus and ongoing campaign integration and reporting.

360 Profit Masters

Susan Hasty

Chief Executive Officer