Case Study: BMW elevates the My BMW companion experience with Zigzag

BMW powers the My BMW app for 14M users with Zigzag

The customer, BMW, sought to revolutionize the companion experience for its vehicles with a new mobile app. The vendor, Zigzag, partnered with BMW's design team to create and continuously evolve the My BMW app, moving it from vision to production.

Zigzag implemented a versatile and user-centric design system for the My BMW app, enabling personalization and consistent branding across BMW and MINI. The solution resulted in a leading industry standard with significant measurable impact, including 14 million global users and 2 million daily active users by early 2025, alongside exceptionally high app store ratings.

BMW