Case Study: Buffer saves 24 hours per week and closes tickets faster with Zight

Buffer saves 24 hours per week with Zight

Buffer, a social media management software company, faced a challenge where its Customer Advocacy Team needed to communicate complex solutions to customers more efficiently to avoid miscommunication and frustration. Their goal was to replace long, typed explanations with clearer visual aids. To meet this challenge, they turned to Zight for its visual communication tools.

By implementing Zight's solution, which included video recordings, annotated screenshots, and GIFs, Buffer's team was able to provide faster and more personal support. The results were significant, saving the team 24 hours per week and allowing them to close tickets faster. This approach also increased customer delight and reduced frustration by creating a warmer, more human connection.

Buffer