Case Study: Vera Bradley revitalizes its brand for modern customers with Ziba

Vera Bradley reverses a 10% brand awareness decline with Ziba

Ziba partnered with Vera Bradley, an iconic women's bag and accessory brand, to address a critical challenge. The brand had lost relevance with its core audience of women aged 35-55, as its products were perceived as juvenile. Facing a 10% decline in brand awareness, Vera Bradley needed to reclaim its unique voice and market position.

The solution implemented by Ziba was a comprehensive brand transformation dubbed "Project Restoration." This involved a new brand platform, innovative product designs, and a shift to emotional storytelling. The impact included an updated product line with more contemporary designs, improved brand perception, and increased intent to purchase according to early sentiment surveys, successfully revitalizing the Vera Bradley brand.

Vera Bradley