Case Study: Alaska Airlines creates a more personalized travel experience with Ziba

Alaska Airlines reimagines guest experience with Ziba in a $2.5 billion investment

Ziba partnered with Alaska Airlines, a regional carrier known for its genuine service, to address the challenge of modernizing its passenger experience amid growing competition. The airline sought to leverage technology to amplify its strengths and transform air travel from a chore into an effortless and differentiated experience for its customers.

The solution implemented by Ziba was developed through comprehensive research and led to two key innovations: the Support Hub, which offered flexible, tailored check-in pathways, and Flight Curation, which allowed passengers to pre-customize their in-flight journey. As part of a broader $2.5 billion investment in customer experience, these concepts were deployed nationwide. Ziba's work helped Alaska Airlines solidify its position as the Pacific Northwest’s airline of choice by making travel simpler, more personal, and enjoyable.

Alaska Airlines