Case Study: Upwork builds trust and streamlines freelancer verification with Zephira.ai

Upwork - Customer Case Study

Upwork, the world's largest work marketplace, faced significant challenges in verifying the identities of its global freelancers, reducing fraud, and meeting complex international regulatory requirements. To build greater trust on its platform, Upwork partnered with Zephira.ai to implement its government registry data API, aiming to enhance security while maintaining a smooth user onboarding experience.

Zephira.ai's solution provided Upwork with API access to comprehensive government registry data worldwide, which was integrated into a tiered verification and monitoring system. This implementation by Zephira.ai yielded substantial results, including a 73% reduction in verification times, a 47% drop in fraudulent accounts, a 29% decrease in payment disputes, and a 38% increase in enterprise client acquisition.

Upwork