Case Study: Carrefour boosts real-time cart recovery and personalization with Zeotap

Carrefour launches automated cart recovery in weeks with Zeotap

Carrefour, one of the world's largest grocery retailers, faced the challenge of re-engaging customers who abandoned their online shopping carts. They lacked a real-time, personalized system to recover these lost sales and relied on mass email campaigns. To address this, they partnered with vendor Zeotap and its CDP platform.

Zeotap implemented a solution that captured cart abandonment events in real-time and triggered automated, personalized recovery emails through Salesforce Marketing Cloud. This initiative successfully reactivated dormant customers, improved the online experience, and unlocked new revenue opportunities. The vendor Zeotap enabled Carrefour to automate this journey with high customer value and low effort.

Carrefour