Case Study: Lenovo Drives Global Demand for the ThinkPad X1 Fold with Zeno Group

Lenovo sells out ThinkPad X1 Fold for months with Zeno Group

Lenovo needed to launch the ThinkPad X1 Fold, the world's first foldable PC, and position itself as an industry disruptor to capture the attention of business decision makers and IT professionals. The company engaged Zeno Group to drive mass awareness and adoption for this new category of device.

Zeno Group created a 360-campaign that included a creative film premiering the device in a space mission context, amplified by influencer testimonials and paid media. This approach generated over 1.2K earned media stories globally and led to the product selling out for months, exceeding its demand forecast by two times. Zeno's work also earned Lenovo significant industry recognition, including over 45 awards list mentions.

Lenovo