Case Study: Movile achieves scalable multibrand customer support for millions with Zendesk

Movile adopted Zendesk Support to scale their customer service

Movile, a Brazil‑based leader in mobile content and commerce with 1,400+ employees and more than 15 brands, needed a scalable customer support solution to serve millions of users across its apps. With a customer‑obsessed approach and a support team of fewer than 10 agents, Movile moved quickly away from email‑only support to design a consistent, companywide customer experience.

Movile adopted Zendesk Support in 2015, building an SDK for embedded in‑app support and leveraging the mobile API, support analytics, and Multibrand features to centralize support across its brands. The result: a scalable, data‑driven support operation that serves millions of clients, expanded across other group businesses, and delivers a unified customer experience.

Movile

Suzana Bueno

Customer Happiness Leader