Case Study: GHD (Good Hair Day) achieves enterprise-scale customer service, faster response times, and improved engagement with Zendesk Support

GHD scaled and optimized their customer service with Zendesk Support

GHD (Good Hair Day) is an award-winning global retail hair-care brand with 500+ employees that prides itself on excellent customer service. To scale support to the enterprise level, GHD needed a more involved tool to track and improve email and social media interactions and to follow customers’ experiences across channels.

GHD implemented Zendesk Support and built channel-specific views to surface trends and prioritize engagement. The change improved visibility, traceability, and transparency across support interactions, reduced response times in high‑priority channels, and enabled the team to optimize the overall customer support journey.

Ghd

Spencer Hudson

Global Technical Solution Manager