Case Study: Lonely Planet centralizes user-generated content with Zendesk Support

Lonely Planet can now easily access all user-generated content in one place

Lonely Planet, the travel guidebook publisher, was seeing support volume rise as it expanded into new mediums and reached more customers. It needed a better way to manage customer support requests and the user-generated content submitted by its community of travellers.

Lonely Planet signed up for a free 30-day Zendesk trial and quickly adopted Zendesk Support across its customer-facing staff. The team found the interface simple and the workflow easy to use, and it began handling support while also collecting, verifying, and updating travel information in one place.

Lonely Planet

Ellie Simpson

Traveller Communications Analyst